Superbowl?
So, apparently, there was an American Super-bowl yesterday. You wouldn't know it from the commentary, though; it appears that there was a big advertising orgy and everybody came out with wallets blazing.
Salon weighs in with some meaty commentary on whose advertisements were better. The LATimes astutely observes, "Marketers also were eager to learn how well the Internet was integrated into the broadcast watched by an estimated 130 million people." There are even people who watched the broadcast solely for the commercials.
Had a favourite commercial? Go vote for it at the Web site who doesn't think today's TV viewer has enough Ritalin in them to pay attention for more than 3.75seconds. Yes, for only $250 thousand they'll sell you a couple seconds of fame, fortune and brand-recognition.
The really interesting part, of course, is the score: word is that the Dot-com's gained 17 points with what were widely regarded as unoriginal, uninspiring and (most importantly) unmemorable spots, while the Others stomped them with 41 well-thought out and really "special" advertisements.
Dan Rollman sums it up best at the end of Salon's piece, "`Maybe we shouldn't have sat there watching all these Super Bowl ads. Maybe going out and watching a movie tonight would have been better inspiration.' Or hey, maybe even the game itself."
A movie indeed. As long as you ignore the advertisements preceding it...